Consumer & Retail

Ellex Valiunas represents top domestic and international businesses in a wide array of legal matters related to the consumer products and retail industry. We have the largest specialized team with the most experience and best track record. Our experts provide practical advice and assistance ranging from strategic planning of transactions to negotiation and implementation of contracts and contract management. We have also forged strong links with the regulatory authorities, which prove to be an indisputable advantage for our clients.
Key projects in the field

Key contact

Dr. Jaunius Gumbis


Co-head of the Industry & Regulatory practice
What's new in the field
Ellex Advises Selecta in the Sale of Selecta's Baltic Operations
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Key projects in the field

Ellex Advises Selecta in the Sale of Selecta's Baltic Operations
BaltCap Private Equity Fund II  managed by BaltCap has signed an agreement  to buy the business  operations  serving  the  local  markets in the Baltic States from European vending and coffee services company Selecta Group. Ellex, a circle of leading law firms in the Baltics, represented Selecta Group in the transaction.
Selecta is a leading vending and coffee services company in Europe. The company has grown its geographic market presence to 15 countries across Europe and serves 6 million consumers every day. The three Baltics businesses employ about 75 people and generate net sales in excess of € 10 million.
The transaction is a subject to the approval of the competition authorities. The transaction price is confidential.
Ellex Valiunas advised fashion brand Robert Kalinkin on accepting an investment
Ellex Valiunas advised UAB Robert Kalinkin (the company behind one of the best known modern Lithuanian fashion brands) on a deal during which Practica Capital (one of the most active Lithuanian venture capital firms) agreed to invest into further development of the fashion house.
Ellex Valiunas was represented by associate partner Robertas Ciocys and senior associate Povilas Junevicius.
We helped Beiersdorf to reorganize Nivea business in Poland and Baltics
We advised Nivea Polska on tax matters related to corporate and business reorganization of Nivea set-up in Poland, Estonia, Latvia and Lithuania. The business structure included concentration of management in Poland that in turn raised permanent establishment risks in other Baltic countries.